Black Fiveday

Store: Aritzia | Location: Oakbrook Center, Oak Brook, IL

Things have come full circle with my blog! Started off my first post about an Aritzia window display, and now I'm ending with my last post on another window by Aritzia! But I digress.. 

This window proved yet again that even the simplest concept/theme can still be very impactful. From far away, the silver parts that are hanging almost look like rain droplets (which I think is what they were going for?), so I was eager to get a closer look at the window. They definitely highlight the scale of this window and how large and proportionate it is. I will say though, the placement of the red Black Friday promotion confused me. I didn't like how some of them were covering the mannequins, and I also thought it was a bit repetitive to just plaster the same signs twice. I think two would've been fine and that way, they wouldn't have to cover the mannequins so much. I also think that having the branch lighting on only one side makes the window not as balanced or symmetrical. They should've added one to the other side! Overall though, this window to me was still really great and it showed that you don't always have to put out extravagant, flashy displays to draw people into your store. Simplicity is key is what I like to say!

#Fall For Us

Store: Aritzia | Location: Oakbrook Center, Oak Brook, IL

There are so many things that I love about this window. When you see it from far away, you aren't quite sure what you're looking at, which I think is both an advantage and a disadvantage. It's an advantage because the more puzzled and curious you are about it, the more likely you might be drawn to see what it is and then enter the store. On the contrary, you might not be bothered to go into the store because of how busy it looks or simply because you have no idea what you're looking at. Either way, I think it was a great use of space using all of the abstract, almost cloud like shapes because it's going to grab attention no matter what. It's a very elaborate display without it actually being too convoluted. 

Regarding the mannequins, I loved how simple the outfits were in juxtaposition with the shapes surrounding them. To me it's saying that you can stand out in the simplest outfit even in a complex environment.  

The "Fall For Us" hashtag that can be seen on the window is the social media campaign that Aritzia is using to showcase their fall collection. Users on Instagram can upload pictures of what pieces from the collection they fell for using the hashtag #FallForUs for a chance to win $2,500. Using a platform such as Instagram is such an easy and fun way to advertise, especially since social media is such a huge part of our lives. So kudos to Aritzia! Below is the video for the #FallForUs campaign, featuring a number of bloggers, actresses, models, and musicians.