#Fall For Us

Store: Aritzia | Location: Oakbrook Center, Oak Brook, IL

There are so many things that I love about this window. When you see it from far away, you aren't quite sure what you're looking at, which I think is both an advantage and a disadvantage. It's an advantage because the more puzzled and curious you are about it, the more likely you might be drawn to see what it is and then enter the store. On the contrary, you might not be bothered to go into the store because of how busy it looks or simply because you have no idea what you're looking at. Either way, I think it was a great use of space using all of the abstract, almost cloud like shapes because it's going to grab attention no matter what. It's a very elaborate display without it actually being too convoluted. 

Regarding the mannequins, I loved how simple the outfits were in juxtaposition with the shapes surrounding them. To me it's saying that you can stand out in the simplest outfit even in a complex environment.  

The "Fall For Us" hashtag that can be seen on the window is the social media campaign that Aritzia is using to showcase their fall collection. Users on Instagram can upload pictures of what pieces from the collection they fell for using the hashtag #FallForUs for a chance to win $2,500. Using a platform such as Instagram is such an easy and fun way to advertise, especially since social media is such a huge part of our lives. So kudos to Aritzia! Below is the video for the #FallForUs campaign, featuring a number of bloggers, actresses, models, and musicians.