Black Fiveday

Store: Aritzia | Location: Oakbrook Center, Oak Brook, IL

Things have come full circle with my blog! Started off my first post about an Aritzia window display, and now I'm ending with my last post on another window by Aritzia! But I digress.. 

This window proved yet again that even the simplest concept/theme can still be very impactful. From far away, the silver parts that are hanging almost look like rain droplets (which I think is what they were going for?), so I was eager to get a closer look at the window. They definitely highlight the scale of this window and how large and proportionate it is. I will say though, the placement of the red Black Friday promotion confused me. I didn't like how some of them were covering the mannequins, and I also thought it was a bit repetitive to just plaster the same signs twice. I think two would've been fine and that way, they wouldn't have to cover the mannequins so much. I also think that having the branch lighting on only one side makes the window not as balanced or symmetrical. They should've added one to the other side! Overall though, this window to me was still really great and it showed that you don't always have to put out extravagant, flashy displays to draw people into your store. Simplicity is key is what I like to say!

Bright Lights

Store: H&M | Location: Oakbrook Center, Oak Brook, IL

This window from H&M that I saw over Thanksgiving break was definitely not to be missed. I honestly think it had the brightest lights out of all the stores at Oakbrook. It was that bright! I loved the outfits on these mannequins! All of them were very cozy and loads of layers, which was perfect for this cold season! 

In terms of the design principles, this window was sort of all over the place for me. It definitely had emphasis to catch people's attention from all the bright lights, but my only issue was that the mannequins were blocking the huge graphic behind them, so it was a bit distracting not being able to see the picture in full view. I think if that portion was just gold like the rest of it is, this window would've definitely felt complete. I also just noticed that on the right side of the window, there is some wording that is very difficult to read. I definitely think there could've been something done about that, but regardless of everything I've just said, I still think this was a great window because it grabs your attention immediately, which I think is what H&M was aiming to do.

A Bird Filled Holiday

Store: Anthropologie | Location: Oakbrook Center, Oak Brook, IL

When I went to Oakbrook Mall over Thanksgiving break, I couldn't wait to see what kind of window displays Anthropologie had because they always have really creative and fun windows. This window was no exception and did not disappoint my expectations. It's holiday themed without it being blatantly obvious. The two outfits compliment each other nicely and showcase the merchandise as well as who the Anthropologie customer is.  

This window definitely had a lot of emphasis and rhythm from the birdhouses and leaves arrangement. It's something that when you see it from far away, you want to get a closer look to see what it is. The differing mannequin heights, as well as how huge the bird houses and leaves arrangement are give the window proportion and depth, which ultimately unify this display.