Cool Kid's Club

Store: H&M | Location: Oakbrook Center, Oak Brook, IL

This kid's window display from H&M was one of my favorites in terms of the graphics. Any signs, posters, or graphics used in windows can definitely set the mood for the whole display. This one was obviously geared towards a Back to School theme, which you can pick up on from the textbook and apple graphic on the right hand side, amongst other things like the skateboard, bicycle and tree. This display would definitely appeal to younger kids because it's bold and almost feels like it's a pop-up or coloring book. 

As far as the outfits, can we first just talk about how insanely cool clothes for kids are now? (Also refer to one of my previous posts on the kid's display from Zara). I mean, look at these outfits.. I did not dress like that when I was a kid. I think kid's fashion has definitely grown a lot since our days as kids. What I'm getting from this display is that kids should be well dressed too and retailers are pushing that idea. It kind of gets the youngsters to be concerned about their appearance or personal style started at an early age. Which could either be a good or bad thing.  

A lot is going on in this display, but you can definitely still pick up on what principles of design are being used. There are a lot of different proportions used with the graphics, which give the display a loud presence that immediately grabs your attention as you walk by. The window is filled with something in almost every corner so you soak in every last detail and are never looking at just nothing. Emphasis is put on the size of the graphics being used. 

This display definitely tells a story and is enticing enough for you, or someone's kid to want to go into the store.