Store: H&M | Location: Yorktown Center, Lombard, IL
A new H&M recently opened near me at Yorktown Mall in Lombard and I was very impressed with all of the visual displays. This one really caught my eye, especially since it's not an actual window display, but it's just part of the wall. The theme is evident and it's very clear on what type of girl this display is trying to attract. It's feminine and filled with pastel shades and girly silhouettes.
Product placement is what makes this display visually appealing and I love that they used the merchandise as props to enhance the display and didn't just rely on the two mannequins to do all the talking. The products are not only placed in a way that is shoppable to the customer, but they all work together into completing this display as a whole. Visual displays don't always have to be filled with actual objects and props, and this display is definitely a prime example.
Since this display is enclosed in a square shape, it makes everything well proportioned and balanced. Everything is at the same height and is perfectly aligned and the weight is distributed evenly. Emphasis is brought to the display from all of the pastel shades, and because of all the fun colors your eyes are constantly traveling from one corner to the next. This display definitely worked well and all of the principles of design made it unified.
I love the display color theme. It paints a picture of the consumer they want to attract. Someone who's girly but yet edgy at the same time. I also agree with you about the product placement everything is set up so well that it's visually appealing to look at.
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