Store: Nordstrom | Location: Oakbrook Center, Oak Brook, IL
I love Nordstrom. And not just for the brands and clothes they offer, but also because they always have great displays. This one was one of my favorites. From looking at the mannequins, I can tell that the type of girl they are portraying is someone who is feminine and girly but likes to keep things casual. Each outfit has a feminine quality and something that makes the look very casual. For example, the feminine characteristic from the very front mannequin is the pink jacket, and the casualness comes from the jeans. The floral ensemble is another good example because you get the girly aspect from the floral print and the casualness comes from the sweatshirt material that is used for the long sleeve top.
This display is awesome alone, but I think what really ties everything together is the rug. Whether or not the rug was already placed there and they just strategically placed the display to compliment it, you really get that feminine vibe from the floral print of the rug, but it also makes you feel relaxed and comfortable, which is what a rug is for, and what the whole vibe of the display is saying.
I didn't think this display was very balanced or proportioned. The placement just seems really random and doesn't flow nicely. The mannequin in the back in the white lacey top and blue shorts is almost hard to see because the mannequin in front of it in the matching floral set blocks it. I do think that the overall theme in this display is emphasized enough though so it sort of makes up for it not being as symmetrical and proportioned.
I love the posture to the mannequins, they're slouched ever so slightly and matched with the sophisticated feminine wear creates the whole personality of the woman who will be shopping for those items in that style. It reminds me of someone who is very much a "jeans and t-shirt" girl, but needs some business wear for some occasions and still tries to uphold her casual personality. the location also gives a boutique feel since it is located within the store and at the center of this area where the individual could find everything they needed in that one small area that is dedicated to this single style and wardrobe. Also the angles of the mannequins can be seen from a circular stance to ensure that wherever you are located within the store you are probably going to have a decent view to this area.
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