Tuesday, October 28, 2014

Casual, but Dressy

Store: Chico's | Location: Shoppes at College Hills, Normal, IL
This is another window that I liked from Chico's because of the color palette, which again, is really hard to see in this picture due to the brightness. It was mainly neutral colors and consisted of white, cream, and taupe. I liked that there was cohesion throughout all of the looks and that those neutral colors were present in each outfit. There was also cohesion with the leopard print that was used in the two middle mannequins. To me, all of the outfits were pretty casual, but were a more dressed up kind of casual look. You get a more dressed up vibe from the second outfit that has the necklace on it, as well as the necklace that is displayed right in the middle of the display.  
I really liked the proportions of this display because the two outer mannequins are higher than the mannequins in the middle, but the picture of the woman in the back of the middle mannequins balances everything out and gives the display emphasis. Again, there is rhythm in this display because of the colors, but also because each outfit itself is visually interesting so you are constantly looking at something.

1 comment:

  1. I think Chico's window display was really unified with the color theme. Each mannequin was well put together showing how each neutral color can be worn. Another one of my favorite parts about this window was the signage. I think the picture of the women is simple but effective because she also shows how the merchandise can be worn too.

    ReplyDelete